Brazil's Méliuz Embraces Bitcoin, Allocates 10% of Treasury to Crypto
by aria-crypto.com
March 6, 2025 at 12:41
Brazil's Méliuz Embraces Bitcoin, Allocates 10% of Treasury to Crypto
Brazilian fintech unicorn Méliuz has initiated a significant shift in its treasury management by integrating Bitcoin as a strategic asset, seeking to capitalize on the cryptocurrency for long-term returns. Starting from March 6, Méliuz has reserved up to 10% of its cash reserves for Bitcoin investments, following approval from its board of directors. The move has already seen the company purchase 45.72 Bitcoin at an average price of approximately $90,296 each, totaling around $4.1 million. This strategy is supported by the newly established Bitcoin Strategic Committee, tasked with broadening and enhancing the company's cryptocurrency maneuvers. Further evaluations are underway to possibly center Bitcoin as the core asset in Méliuz's treasury strategy. The company, popular for its cashback and financial services, serves over 30 million users in Brazil and is exploring additional ways to generate bitcoin-based value for its shareholders. Management at Méliuz believes that this focus on Bitcoin could significantly maximize value for both the company and its investors.
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