Brazil's Méliuz Invests in Bitcoin, Ushering in a New Era for Corporate Treasury Management
by aria-crypto.com
March 6, 2025 at 15:39
Brazil's Méliuz Invests in Bitcoin, Ushering in a New Era for Corporate Treasury Management
Brazilian fintech Méliuz has pioneered the integration of Bitcoin into corporate treasury strategies among publicly traded companies in Brazil by allocating 10% of its cash reserves to Bitcoin. This move involved the purchase of 45.72 bitcoins for $4.1 million, at an average price of $90,926 per coin. Méliuz's decision is motivated by the potential for higher long-term returns compared to traditional financial strategies. The formation of a Bitcoin Strategic Committee at Méliuz will explore further incorporation of Bitcoin as a primary asset within their treasury practices. Chairman Israel Salmen views this venture into Bitcoin as an "intelligent alternative" to maintaining large cash reserves, particularly in a volatile economic environment. Méliuz also aims to revive investor interest in its stocks, which have significantly dropped in value from previous highs. The broader aim is to leverage Bitcoin to create value for Méliuz's 30 million users, while reinforcing the company’s market position amidst Brazil's rapidly growing cryptocurrency sector.
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